Ads

Hi Friends Please Visit My BLOG for more....



Friday, April 29, 2011

What is Keyword Stuffing ?

Keyword Stuffing


refers to the practice of loading a webpage with keywords in an attempt to manipulate a site’s ranking in Google’s search results. Filling pages with keywords results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context. (Google)

The best way is, first you Google out the best tools for Keywords Suggestions and Keyword Research on the internet. I recommend “IBP and Arelis”. Its the best SEO tool a webmaster should have. Search for websites in your niche, compare them with this tool and check what keywords, meta tags they are using and what do u think will be the best among them.

Adding keywords that are not related to the content of the webpage, Repeating keywords, or adding anonymous keywords and hidding them under some image through css or blend them with the background color is also called Keyword Stuffing. Google hates that !

How can I add keywords on Blog Posts?



The “All In One SEO Plugin” Usage


This is one of the Best Plugins I’ve ever used for SEO of a WordPress Blog. The ALL IN ONE SEO Plugin helps you set all your Tags and Descriptons on One page.
Some main features:

* Automatically optimizes your titles for search engines
* Generates META tags automatically
* Avoids the typical duplicate content found on WordPress blogs
* For WordPress 2.7 you don’t even have to look at the options, it works out-of-the-box. Just install.
* You can override any title and set any META description and any META keywords you want.
* You can fine-tune everything
* Backward-Compatibility with many other plugins, like Auto Meta, Ultimate Tag Warrior and others.

There are two basic steps to get your Plugin working..

One is to setup the main Plugin Page, these settings will work same all around the Blog.

The Main Plugin Page:




Home Title:

The Title of your Blog you want to use all around the Blog.

Home Description:

This will act as your META DESCRIPTION TAG

Home Keywords:

This will act as your META KEYWORDS TAG

Check all the three Use noindex Categories, Archives, Tag Archives. This helps Crawler to crawl only Posts, theres a duplication of Content if these aren’t checked because the Spider crawls these too and a Single Post can be crawled a number of times.
Google hates Duplication of Content, So do We !

The Post Editor Widget:




This one is a difficult part (atleast for me).

For Every Post you write, You have to scroll down your Post Editor Page to locate this section. Here you have enter the Title, Description and Keywords related to your Blog Post. Do not enter useless keywords or what so ever you think is suitable, that can lead to Keyword Stuffing. And Yes, the results are worth the effort !

You can Download the Plugin here

Some more things you’d like to know:


What are Permalinks ?


First of all, don’t let me mislead you, meta tags are not the “magic bullet” that will skyrocket your site to the top of all search page listings. They are a tool that will help improve your standings in search engines that use them. Use them with other marketing strategies to garner more page views.

Another thing to remember: most search engines look at the body of text on your pages, as well as the page title. They take this information as higher relevance than any meta tags. So, be sure to always have a relevant <TITLE> 
on your pages, and relevant content in the body of the page. This will improve your rankings more than just meta tags alone.


What is a Meta Tag?

A meta tag is a hidden tag that lives in the <HEAD>
of an HTML document. It is used to supply additional information about the HTML document. The meta tag has three possible attributescontent,http-equiv, andname. Meta tags always provide information in a name/value pair. Thenameandhttp-equivattributes provide the name information and thecontentprovides the value information. Meta tags do not have a closing tag.

Content

This attribute will always be found in a well formed meta tag. It provides the value information in the name/value pair. It can be any valid string, which you should enclose in quotes.

Name

This is the name portion in the name value pair. You can use any name that you would like or that might be useful to you. Some common names are:

  • keywords – words that identify what the page is about, usually used in search engines
    <meta name=”keywords” content=”HTML, HTML help, meta tags, promotion, web sites”>
  • description – a short description of the page
    <meta name=”description” content=”Boost your marketing strategy with meta tags”>
  • author – the author’s name and possibly email address
    <meta name=”author” content=”Jennifer Kyrnin”>
  • robots – to allow or disallow indexing by robots
    <meta name=”robots” content=”noindex”>
  • copyright – the copyright date of the page
    <meta name=”copyright” content=”August 1999″>

Http-equiv

This attribute is also a name for the name/value pair, but it is used by the server to include that name/value pair in the MIME document header passed to the Web browser before sending the actual HTML document. Some common http-equiv types are:

  • charset – defines the character set used in the page
    <meta http-equiv=”charset” content=”iso-8859-1″>
  • expires – when the document will be out of date
    <meta http-equiv=”expires” content=”31 Dec 99″>
  • refresh – sets the number of seconds to reload the page or reload to a new page
    Reload the page every 10 seconds:
    <meta http-equiv=”refresh” content=”10″>
    Reload to a new page after 10 seconds:
    <meta http-equiv=”refresh” content=”10;url=http://webdesign.about.com/”>

How to Use a Meta Tag

Meta tags are included in the <HEAD> of an HTML document. If you are using meta tags to improve your standing in search engines, then you should focus on your description and keywords.

The Description Tag


Use the description tag to describe what your page is about. Engines that use it will supply the content of this tag when displaying a list of links. For example, if you do a search on About.com, you will see the description listed on the search results page.

The Keywords Tag


Keywords help search engines to categorize your site, and to allow people to find your pages more quickly. However, most search engines have limits as to how many meta keywords are viewed. It is a good idea to review your keywords and make sure that they are as concise and specific as possible.

What are Permalinks?


Permanent Links often known as Permalinks are the direct links to your Article or Post. By default WordPress Permalinks look somehow like this “yourwebsitename.com/?p=213, Where 213 is the id of your Post. And these are commonly known as Ugly Permalinks, & Yes they are! Reader cannot understand your link very easily.

You can set your permalinks from http://www.yoursitename.com/wp-admin/options-permalink.php
Some common and usefull tags you can write in Custom Structure are:


%year%
The year of the post, four digits, for example 2004
%monthnum%
Month of the year, for example 05
%day%
Day of the month, for example 28
%hour%
Hour of the day, for example 15
%minute%
Minute of the hour, for example 43
%second%
Second of the minute, for example 33
%postname%
A sanitized version of the title of the post (post slug field on Edit Post/Page panel). So “This Is A Great Post!” becomes this-is-a-great-post in the URI (see Using only %postname%)
%post_id%
The unique ID # of the post, for example 423
%category%
A sanitized version of the category name (category slug field on New/Edit Category panel). Nested sub-categories appear as nested directories in the URI.
%tag%
A sanitized version of the tag name (tag slug field on New/Edit Tag panel).
%author%
A sanitized version of the author name. 


WordPress itself has described permalinks very neatly on: Using Permalinks.

No comments:

Post a Comment